Your Means of Publication

Do you publish a text on Facebook? Or in a trade magazine? That also Gmx Email List depends on the length of your text. There is a lot of competition from other posts on social media. Moreover, the focus is more on images than on text and texts are broken after a number of lines. If your text is too long, people will have scrolled further. Click on your article? Not Gmx Email List at all. Why would they? To make sure of that, you need to get to the heart of the matter in a few sentences and use a catchy image to trigger.

Long Text Can Better Remove Doubts

A magazine probably grabs your target audience for Gmx Email List other reasons. Not to quickly check, but to sit down extensively. To relax. In that case, they do take the time for a longer article. Before you know it they are 1,000 words further. Suppose you are selling a product. Then it often applies: the cheaper your item is, the less time people have to think about the purchase. It’s not that big of a risk. But with more expensive items, such as a home, investment Gmx Email List account or health insurance, people want to know more about the product. And they also want to put in some time. What does the product offer the reader?

Provide Evidence

What do other people think? And why should the Gmx Email List reader go for this product and not another? Even when it comes to the mission or vision of your company, you often have to convince a reader. Take ASN Bank, for example. The bank claims that sustainable investing is attractive not only for the customer, but also for the world. And they need quite a few words for that. Not surprising, because their potential customers probably have some Gmx Email List questions about such a claim. What makes ASN so sustainable? How do they guarantee that sustainability? And what does that mean for you as a customer?

 

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