Your Lead Generation Campaign


So think carefully about the actual core message of Japan Business Email List your text. Always ask yourself whether your target group can easily distill your message from it and whether they can easily understand your message. Also think about the tone that suits your target group. For example, do we go ‘you-and-you-and’ or do we address the target group with ‘you’? 2. Use words and phrases Japan Business Email List that your target audience understands With a business text, you naturally want 100% of your target group to actually understand your message.

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This is how you generate the most action. If you use Japan Business Email List language that is too difficult for your target group or part of it, you exclude readers. Your readers will then give up. When writing intelligible language, people often think of writing at the so-called B1 level. The following is written about this on of the government: Language level B1 stands for simple Dutch. The vast majority of the population understands texts at language level B1. Even Japan Business Email List people who have not had a (high) education. A text at B1 level consists of easy words that almost everyone uses.

Selling With Whiteboard Conversations

And from short, simple and active Japan Business Email List sentences. Recently, much attention has been paid to writing in simple Dutch. This is an excellent development. However, I don’t think this should be an end in itself. Your target group determines at what level it wishes to be addressed. Clear writing can’t hurt, but don’t go too far and certainly don’t address your target group too Japan Business Email List infantile. Jargon, or not? For example, most fanatics in the ‘B1 camp’ want you to write without professional jargon (better, by the way: jargon or jargon, but this aside).

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