So give your videos a positive tone Qatar Business Email List of voice. Speak the same language While younger target groups respond to abstract, colorful design and hip language, older target groups are more concerned with the underlying message of the video. This doesn’t mean it has to be a tight, monotonous video. On the contrary. Use humor and emotion in your videos, but Qatar Business Email List make sure that they fit the target group that you appeal to. 3. Make shorter videos Older target groups like to watch online videos at their own chosen time.
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Without having to take long television broadcasts Qatar Business Email List into account on a fixed schedule. So it doesn’t help to make hours-long videos, similar to a television format. Create multiple shorter videos that can be viewed at any time of the day. 4. Don’t forget social media We mainly associate social media with younger generations, but nothing could be further from the Qatar Business Email List truth. Older target groups are increasingly on social media. For example, people over 55 spend more time on Facebook than the target.
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Group between 18 and 24 years old and they can Qatar Business Email List also be found on Instagram, Twitter and Snapchat. So you have many channels at your disposal for sharing your online videos. The most important rule is: don’t forget your social media channels. Drawing of Qatar Business Email List elderly people in a phone who are busy on social media. 5. Make navigation simple Is the target audience supposed to perform an action after watching the video or even in the video? Then make this as clear as possible.