Your Brain Erases It

I’ll take you through how that works: in the Uganda WhatsApp Number List unconscious brain, only one so-called eraser is activated when you hear the word. This eraser ensures that everything before it is forgotten. Professional magician and mentalist Tim David refers to this as the but eraser in his book Magic Words . And it doesn’t stop with erasing the message for ‘but’. The word also sharpens the brain to hear what comes next, because that is probably very important. And yes, I heard you think: ‘Why does a magician and mentalist think something Uganda WhatsApp Number List about text?’ That’s not that complicated. Tim David did 300 live shows a year. During those shows, he discovered that real magic is all about words and the way they affect the mind of the audience.

But Look on the Bright Side

While ‘but’ can be a serious disadvantage in Uganda WhatsApp Number List the case of abuse, this powerful word can also have an extremely positive influence. For example, you can use it to build up the tension in a story: “After hours of plodding, Zoë had finally reached the top. But (yes, I am consciously building up the tension now) there is something that is even more powerful. At least I think so. By using the word in the correct position in your text, ‘but’ can work in your favor. And good too. You are simply turning things upside down. You ensure that Uganda WhatsApp Number List the negative message ends up before ‘but’ and place the positive message after the signal word. Because with that one four-letter word you can both weaken a negative message and reinforce a positive message. First of all: naming a weakness or disadvantage makes every message(s) credible.

Don’t Build a Castle in the Air

Simply because you show honesty and make Uganda WhatsApp Number List yourself vulnerable. You don’t make things more beautiful than they are and don’t build castles in the air. The Tax and Customs Administration did this cleverly with the slogan ‘We can’t make it more fun. It’s easier.’ This honest and now historic slogan was conceived in 1993 by advertising maker Martijn Horvath. Why (h) honest? Because Horvath allows the negative image of the tax authorities to be followed by a positive element. Now this example shows how by naming the Uganda WhatsApp Number List weakness you work on your credibility, after which an advantage immediately gains more value in the unconscious brain. At the same time, this example from the Tax Authorities does not contain the word but.

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