You are interested in motivating the interaction of this type of public and not another, because if this is not the case, the results will not arrive. Investigate what type of content users interact with the most ( reels , carousels, stories… ), what hashtags they use to search on the platform… Whoops! Did you just get lost with these weird reels , hashtags or stories terms ? Calm down because later we will tell you what the matter is about. We continue! instagram algorithm Set up and optimize your business profile on Instagram It’s time to roll up your sleeves because you’re going to create your company profile on Instagram .
This type of profile, different from a personal one, has benefits for companies. Among them the ability to create posts with links to products to buy, include contact information in the profile or access metrics to evaluate the performance of your Instagram Malaysia whatsapp number list marketing actions. To create your business profile on Instagram you need to have an active Facebook business page . Once you have it, you must access Instagram from a personal account and switch to a company profile from the platform’s configuration area. That’s when it will ask you to link it to your business account on Facebook. Finally, add the contact information of your business (phone, email and address if you have it) so that your customers can talk to you when they need it.
That’s It! You Have Your Business
profile on Instagram active. Now it ‘s time to optimize it , that is, configure it in the most appropriate way so that it is a true reflection of your brand and attracts your audience. Think that, on the Internet, as in the kitchen, brands enter us through the eyes. Therefore, the first thing you should do to optimize your profile is to take care of the aesthetics of your publications by choosing uniform colors that are identified with your business and maintaining visual coherence. Work company profile on Instagram You should also use featured stories (we’ll talk a little more about them later) to show your audience the key aspects of your business by organizing them into different categories such as offers, news, collections…
To finish optimizing your profile, focus on the biography , that is, that small space that the platform offers you to tell who you are, what you offer and why they should buy from you. You only have 150 characters of space so pack the best of your business into those lines. Use the name of your company and, if you have space left (it only allows 30 characters ), add next to it a keyword that defines your business. These terms are use by the Instagram algorithm to filter profiles. When someone searches for them, therefore, they will give you more visibility on the platform.
To Finish Polishing Your Biography
Include an image that represents you and try to specify in the description area what you do, who you help with your project and how you differ from your competition. You can also include a call to action to encourage clicking on your link. Another option is to add branded hashtags or those related to your sector. In no time we will tell you what this hashtags thing is about . Company bio on Instagram Create your content strategy on Instagram Content is the basis of any social network, whether in audio, video or image format. On Instagram you will be able to make use of different types of publications. We tell you what they are so you can choose the ones that best suit the tone and style of your brand.