Why long texts do work

A long piece of text or short and to the point? The AT&T Email List words say it all: ‘a long lap’ sounds boring, while ‘short and concise’ comes across smoothly. But does that mean you should always avoid long texts? Not as far as I’m concerned. You just need to know how to write them. I am known among my colleagues for my lengthy blogs. When I work AT&T Email List out an interview, my draft version is quickly around 1,200 words. I look critically at what I can delete. Annoying. I personally find everything interesting.

How Long Your Text Should Be Depends on Your Goal

No, kill your darlings has never been my AT&T Email List strongest strength. Fortunately, succinct writing is getting better for me. Yet my hair stands on end when I hear someone say that “short texts are better”. I don’t believe that. And these are my reasons for that: Would you like to explain to the visitors of your website how they create a DigiD? Then AT&T Email List your text should be short. Without a doubt. The same goes for a letter or email explaining how your readers can cancel their membership.

Inform or persuade

Your readers have a purpose. A task. And they AT&T Email List want to fulfill them as quickly as possible. Then they are not waiting for a funny anecdote. Do you want to inform, amuse or convince the visitors of your website? For example, do you want to tell them why your brand is more sustainable than all those other brands? Then you could really use some AT&T Email List more words. Your readers had a different goal when they started working on your text.

 

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