we can’t figure out the value of those other marketing Sri Lanka Business Email List channels. Therefore, many other attribution models have been add in recent years, such as ‘position based’, ‘time decay’, ‘first click’ and ‘linear’. These made the customer journey more transparent. But it’s still hard to tell whether that one Google Ads interaction contributed the most or not. Of course you Sri Lanka Business Email List want to be able to demonstrate that the advertisements have contributed well to the final conversion. Due to the developments in machine learning .
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Every interaction contributes to the customer Sri Lanka Business Email List journey and can be assigned a value. Of course, during a customer journey, there are interactions that increase the likelihood of someone completing a conversion. With data-driven attribution, these interactions are given more value than those that contribute less to the final conversion. This makes it clear which Sri Lanka Business Email List type of ad contributes the most to the goals you have set for the account. This naturally yields interesting insights. Also read: Move to multi-touch attribution models in Google Ads Until now, data-driven attribution has only been available to advertisers.