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In addition, server-side tagging helps to become less Canada Business Fax List dependent on third-party cookies. The current situation is as follows. Various tags are place via Google Tag Manager that measure data and send it to different providers. An example: you want to track the sending of a contact form in Universal Analytics, Google Analytics 4, Facebook Ads and LinkedIn ads. Without server-side tagging, this data to sent 4 times from the browser.

Canada Business Fax List

Common Concerns About Fax Marketing

Illustration of an example situation without server-side Canada Business Fax List tagging. With server-side tagging it is possible to track information once and forward it to an intermediate station: the server-side container. In the server-side container, the data is translate and forward to the various providers. You can deduplicate many tags on the front of your site with this. This Canada Business Fax List reduces the load of Google Tag Manager on the speed of your website.

How Companies Address Them

In our example, with server-side tagging, we only need to Canada Business Fax List send the conversion once from the browser. The server takes care of the rest. Illustration of an example situation with server-side tagging The server-side container is on its own server, linked to your domain name. This means that you can suddenly use a first-party cookie instead of a third-party cookie. All data flows through your own server. This way you keep control over what you do and don’t send to the advertising platforms. Because the server-side container runs on its own server, there are costs associate with hiring the Canada Business Fax List server: approximately €120 per month. A limiting factor for server-side tagging is that not every advertising platform is ready for it yet.


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