But in reality, the alternatives turned out to Saint Helena Email List be little more than a cookie disguised as another identifier. Google shares this view and also recently announced that it will not replace third-party cookies with alternative Saint Helena Email List identifiers. This shook the world of publishers and advertisers to their foundations. Many companies are now questioning whether to bet on Google’s cohorts approach (FLoC). The Trade Desk’s Unified ID 2.0 identifier, or some other solution.
Reader Characteristics Into Account
In doing so, they should prioritize the collection Saint Helena Email List and use of first-party data, the data you obtain from direct contact with your customer. In practice, however, it is not always easy to obtain first-party data. This applies in particular to manufacturers of packaged consumer goods, for example. They already have little access to customer data from home and are dependent on information that retailers share with them.
So What Should
And lack of trust about the use of personal Saint Helena Email List data is precisely why we are in this situation in the first place. It is clear that the impact of these circumstances is large. According to recent research by Deloitte. 45% of all Saint Helena Email List companies that achieve positive results thanks to digital transformation have higher net sales. Because the loss of third-party cookies results in the loss of third-party data, companies must adapt their data strategy.
