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Many ‘corporate stories’ are package commercial expressions Turkmenistan Business Email List and too advertising to pass as a real story. Stories have a certain degree of sincerity and vulnerability, which makes them feel real and that we are touche. The slogan. Nike’s corporate story? Just do it . Or more recently: If you have a body, you are an athlete . This is certainly a core Turkmenistan Business Email List philosophy, guiding much that Nike says and does. It’s not a story. Even though Nike uses a lot of storytelling elements in its marketing, we have not yet been able to find the corporate story as defined above.

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3 powerful examples of corporate stories So what is Turkmenistan Business Email List a good corporate story? Let me make it concrete on the basis of 3 examples of Dutch companies. I have chosen 3 different organizations that have translated their corporate story into film, as this often appeals to the imagination more than just text. Example #1. ProRail This film by ProRail is a look Turkmenistan Business Email List back at the year 2020, the year that was dominated by the corona crisis. Because it is so specifically time-bound and seems to look back in particular,

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It may not seem like a corporate story at first Turkmenistan Business Email List sight. But I think it has all the elements in it. What makes this so strong? A connection is built with the viewer because we all recognize that 2020 was a ‘dark’ year, overshadowed by corona. We all recognize that feeling. And therein lies the conflict: how do you survive when all certainties suddenly Turkmenistan Business Email List disappear? We learn which changes ProRail has implemented and what is still in the pipeline. And what specific skills are required for this.

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