Set the Right Expectations


When targeting audiences, data from first-party advertisers B2B Marketing in Cuba and publishers. In addition to contextual targeting – will play a leading role. Copywriters become completely obsolete as soon as artificial intelligence enters the workplace. However? A cautious look past ‘Terminator 2030: Judgment Day’. Robots and smart computers are taking over the world. The apocalypse B2B Marketing in Cuba of artificial intelligence (AI) hangs over humanity like a threatening cloud. This realization terrifies the editors in particular.

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The end is near! Or is it all okay? Well, we can safely say B2B Marketing in Cuba that computers are becoming increasingly intelligent and are therefore taking over more and more human tasks – including those of content creators such as editors, journalists and copywriters. There are virtual assistants who provide us with all the comforts, and there are even experiments in which B2B Marketing in Cuba computers make visual art, music and poetry. Incredibly interesting, but I still think that the human hand will continue to make the difference in the most creative part of communication, also in 2050.

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Creative child with paint on her hands. Can you B2B Marketing in Cuba still distinguish between an editor and a robot? Karlstad University in Sweden tested the quality of AI texts in 2014. The researchers presented 2 texts to readers: one was written by a journalist, the other by a robot. It turned out that the participants were barely able to determine which text was created by human B2B Marketing in Cuba hands and which by artificial intelligence. It was striking, however, that on average the readers found the texts of the robot more informative, but also significantly more boring.


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