Is this a big problem for Dutch advertisers? Well no, I don’t Trinidad and Tobago B2B Contact List think so honestly. Currently, only a very small proportion of digital advertisements target audiences delivered through third-party data providers. Just a rough estimate based on a number of conversations I had with digital planners this year (so these are not well thought-out research figures): Trinidad and Tobago B2B Contact List more than 50% of Dutch digital campaigns are served without targeting. Targeting is on average 20% on affinity groups, 10% on behavioral, around 20% in-market and 50% on socio-demographic factors.
Outsource Lead Generation Companies
Targeting based on the focus, content and performance Trinidad and Tobago B2B Contact List of the publisher is the most common. Of course, this varies greatly per advertiser, agency and market in which we operate. The data used here is usually the advertiser’s first-party data or data based on the profiles of Google or other publishers. Also read: This is how you take the first steps Trinidad and Tobago B2B Contact List towards a first-party data strategy. So at the moment there is actually very limit purchasing for audiences base on third-party data suppliers. The publisher data is especially central.
When Data Gets Difficult
Good for the advertiser, because the publishers will Trinidad and Tobago B2B Contact List ensure that they comply with GDPR and ePrivacy legislation. They let their visitors log in, so that the necessary permission is give. Based on these login details, they know who is online. Pyramid of first party, publisher first party and privacy sandbox. Figure based on VIA task force Data & Technology 3. You are therefore no longer allowed to use third party data. But what is allowe? More and more Trinidad and Tobago B2B Contact List advertisers are activating their own (first party) data to run campaigns. In fact, combine with publisher data, this is a lot more valuable than any third party data provider.