Pepsico Begins the Year Strengthening

PepsiCo has decided to enter 2022 in style, with Kazakhstan WhatsApp Number List three new management team appointments in Spain and Southwest Europe. The purpose of these changes is to respond to the growing needs of business and consumers in a context of continuous transformation. In this way, Iker Ganuza becomes the new Country Manager of PepsiCo in Spain . He will be responsible for the brands of the Food and Beverage categories in the strategic channels to reach more consumers. In addition, it will be in charge of promoting the Kazakhstan WhatsApp Number List integration of the company’s sustainability agenda, PepsiCo Positive .

Its Management Team in Europe With Three Appointments

Thus, you will work collaboratively with clients to Kazakhstan WhatsApp Number List contribute to a positive impact of consumer brands and companies on people and the environment. Ganuza comes to this position after three years as director of marketing for the Food category for South West Europe. From that position he has worked with firms such as Alvalle, Lay’s or Doritos .On the other hand, Xavier Castelló , Country Manager for Spain since 2019, assumes the position of Senior Strategy and Transformation Director for Southwest Europe . This is a newly Kazakhstan WhatsApp Number List create position to lead the company’s digital and transformation agenda, one of the pillars for long-term, sustainable growth.

Xavier Castelló and Osman Dilber

The professional lands in this role with a career Kazakhstan WhatsApp Number List spanning more than 25 years in which he has held different positions, including sales management in different markets such as Spain, Iberia and Latin America, from 2005 to 2008. Lastly, Osman Dilber will take on the position of Senior Food Category Marketing Director for Southwest Europe , from PepsiCo Turkey. Here he has led the field of Snacks for the last three years, but he Kazakhstan WhatsApp Number List has a track record of almost 14 years at PepsiCo, where he has been in charge of marketing brands such as Lay’s, Ruffles, Doritos or Cheetos.

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