In the sector you have selected. Or you can do a search for people who hold a certain position in the company. For example, “purchasing manager”. 2. Find providers It may be the case that a company needs a new supplier to make a new product. In this case they […]
What is this social network for? Is LinkedIn Premium useful? You are likely to ask yourself all these questions if you are just starting out on this social network, a leader in the job search sector. What is LinkedIn? LinkedIn was created in December 2002, but its official launch was […]
It is that social networks are already an essential part of our daily lives, and that is that much more than half of the Spanish population uses them. In the annual study of Social Networks for June 2020, published by the IAB , we see that 66% more of […]
Once you obtain the CAME strategies, you should focus on the offensive strategies , since they are the ones that will guide your communication on social networks, because they show what makes you strong against the competition. How to develop a Social Ads strategy in 5 steps Source: USC […]
It stands out for: what is seen on the home page, how the products are described and how the meta titles and meta descriptions are organized. Therefore, heir social networks should be monitored : what organic publications do they upload? On what topics? How often? What comments are there? Does […]
Of communication par excellence. And this is why for a brand it must also be essential to be present in them. With social networks, brands can get new customers to know them, that those who already know them take them into account or even that their presence on these […]
On many websites that the only thing they get is that customers give up their search and leave the website before filling out the form. It is at this point that chatbots can be of help as they highlight the CTA and help the customer to complete the purchase process […]
For web traffic or app download campaigns, where they allow you to upload a photo or a carousel, accompanied by the URL of our e-commerce website, or the landing page of our campaign or app. Cards can be saved to the Tweet Ads library and reused or modified for […]
The objective manually. Step 2: select the audience segmentation criteria that suit us best Twitter is a social network created in 2006, and currently has more than 320 million monthly users in 2021 (a figure that continues to grow every year). In addition, the age range of users is between […]
The advertising actions and strategies that are carried out on all Internet channels. Within these channels, a very important tool is social networks, through which products and services can be advertised and offered. Among the most popular social networks in the world (and also for this reason, the most used […]
Our application and then abandons it, it will be necessary to reimpact them to use it again. For example, we can use this strategy with users who have downloaded our application but have not managed to login or register in our App. ASSO POSITIONING Previously we talked about being clear […]
You have a limited budget and do not know whether to decide between Android or iOS, remember that 75% of users have Android (excluding the United States). Unless you are clear that your target audience is an iOS user. mobile-marketing Source: Canva. Elaboration: Own I also recommend you go through […]
Games, social networks, purchases, search for information and endless activities. Closely linked to this we find mobile applications, and I ask you a question…. How many apps do you have installed on your device? mobile_marketing Source: Canva. Elaboration: Own You should know that application downloads on Google Play have been […]
That can help us in each of the processes: For the ASO: these tools analyze the positioning history and obtain referenced keywords from the store listings. We found: The tool | Appfollow | App Annie. For recruitment: here the origin of the installation is analyzed and it communicates with the […]
For you to defend why you are going to create this app, you must be clear about the functionality that you are going to give it and why your users will have to visit it monthly. Are you going to create a product application? Are you going to seek to […]
With capital letters and it is better to opt for a short subject that improves the opening rate. Adding social buttons does not usually have many results, but you have to include them to give the option to share. Funnel and Inbound applied to email marketing Once we know all […]
Database and managing them well is of the utmost importance so that they advance through the sales funnel and thus create new relationships with customers. It is necessary to make the most of certain techniques, such as the creation of landing pages that the user arrives at after clicking on […]
Has changed drastically. In 2020, due to the pandemic and the teleworking boom, online media consumption has skyrocketed, especially in mobile format . Therefore, in the same way, the investment by companies in advertising has also increased. In the field of mobile advertising , investment in this sector has increased […]
An example of an app that uses new mobile marketing strategies to sell would be the following Carvana application to buy your car online. In the car market it is not common to make purchases online, since it is a product that is not usually bought, however, this company has […]
We must also add the popularity that this format has achieved as a result of the health crisis, which makes users much more familiar with it and predisposed to use it. Senior people scanning a QR on the street Source: you know.cl Tips for using QR codes It into account […]
which Lydia Varela already explained very well in this post . One of them is the QR code, which we will break down below. What is a QR Code? The QR code is the proximity marketing system par excellence today. Yes, yes, those are the ones that have become so […]
As its name suggests, it is a communication strategy that plays with the user’s location to personalize the message , in order to achieve a specific KPI. To do this, it also relies on experiential marketing . In this way, it allows the user to be impacted at the […]
The reason is that you are fighting for the user’s top of mind and they will keep you in mind at the slightest stimulus of interest. Getting benefits As I said before, an app is expensive. If your business is a beach bar, a discount application does not make sense […]
The answer is with dough, creating an application is not cheap, especially if you want to build something of quality. If you are going to build an app, it is better to make an initial investment large enough for it to function properly, otherwise you will be throwing money […]
Hello marketer if you are reading this it is because you want to know the secrets that mobile marketing harbors in the world of apps. Well, in this post I will explain the most analytical side of this market. It is important to have some basic notions before immersing yourself […]
Through with the pandemic, online purchases have skyrocketed. Paypal , one of the main platforms for online payment methods, has declared that the year 2020 has experienced the greatest growth in its history. In Spain, the use of this type of platform is the favorite payment method, even ahead of […]
You are probably wondering what a CRM is and what it is for. And precisely, we are here to explain it to you. Being in an era where the client is the protagonist, the CRM and its platforms are increasingly important. So, without further ado, let’s get started! What is […]
