Instead of offline towards online. Now for Svalbard and Jan Mayen Islands Email List Christmas, but with the further programming and associated promotion for the theater season 2021 and beyond in mind. Learnings for the future. Theater is for many an outing, in that respect a luxury product. An evening at Svalbard and Jan Mayen Islands Email List the theater is not complete without taking a seat in the red plush. To have a nice drink during the break or to organize a dinner in advance. If that is no longer possible, do people still want to see theatre?
Wilminktheater and Muziekcentrum Svalbard and Jan Mayen Islands Email List Enschede came up with the Theater Thuis Box . A box with snacks and drinks to turn your own living room into a theater hall. To evoke that same feeling of a pleasant evening. The boxes were sold out in no time, so the need was certainly still there. A theater Svalbard and Jan Mayen Islands Email List usually has a regional function. Now that everything is online, this suddenly becomes a national function.
This requires a different approach when it Svalbard and Jan Mayen Islands Email List comes to digital marketing. After all, you are dealing with a much broader target group that has never heard of the theatre. With the See Think Do Care model , a target group has been identified for each phase. The message remained the same ‘Christmas always comes’, but a different goal for each phase. From informing and enthusing (in the See and Think phase) to the purchase of the Theater Home Box and the performances in the Do phase.