Make Use of Them

Within 10 seconds, a reader of a web page decides whether Hotel Email List it is interesting enough. It is even more important that the most important message is at the top. The eyes often move across the screen in the so-called ‘f-pattern’. The reader will read the important headlines at the top of the page first, moving horizontally from left to right. After that there will be another (shorter) Hotel Email List horizontal movement on the left side of the page. The last scan is a vertical movement, which then reads the left part of the content (headings, titles, etc.).

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Getting started with business texts You don’t just throw Hotel Email List a good business text out of your sleeve. Try to take the above tips into account and, if possible, try to let others read along. Think of people from your intended target group or people who are professionally involved with language. If this is not possible, simply putting your text away overnight and looking at it Hotel Email List again the next day can also sometimes help. In addition to the 3 golden rules, do you have more tips? Is your challenge in the structural development of creative and effective business content?

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