Make It Personal

Strong content, a customer journey map also Australia Phone Number List provides insight into which content does not work. You see where potential customers get stuck and how many gray hairs this causes. Use that information to Australia Phone Number List optimize your content. Do your visitors not understand what you are saying? Rewrite your pages at B1 level. Do they get annoyed because they can’t find certain.

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Tease Your Reader

Improve your navigation and take a closer Australia Phone Number List look at your internal search engine. By taking the pain out of potential customers, you prevent them from cutting off the customer journey early. Create content Which Australia Phone Number List questions do your customers not yet have an answer to? Do they have concerns that are not addressed? A customer journey map shows in which phases of the customer journey you do not yet have suitable content for your target group.

Don’t Overthink

We call these gaps ‘content gaps’. Once you Australia Phone Number List know where the content gaps are, you can start creating valuable content. You don’t have to be a creative mastermind for that. A customer journey map can already provide many brackets for content. Usually you can’t work out all the new ideas Australia Phone Number List at once. The time you have plays a role, but also the budget and the dependencies within your organization. To create structure, you can assess all your new ideas on two factors: impact and effort.

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