Magic of the Word

I’ve tripped over the 4-letter word ‘but’ so many times that UAE WhatsApp Number List I now wear a helmet and knee pads. As a precaution and only when I edit other people’s texts. Yet ‘but’ has a hidden power once you use the word in the right way. Then that protection is no longer necessary. In fact: you have a very soft landing in the subconscious brain of your readers. But why? Recently I was allowed to edit a text. nice. Until I stumbled upon the word ‘but’. During a quick CTRL-F action on this signal word, I understood why I had tripped. The text of a few UAE WhatsApp Number List hundred words contained ‘but’ 51 times. Luckily I was wearing my helmet and knee pads. 51 times the signal word was used as a handy bridge to connect sentences.

Everything Before the Word

Probably in the hope that this word would guide UAE WhatsApp Number List the reader through the story. Wishful thinking. One of my guilty pleasures is watching the TV show Blind Date. If at the end of a date one person says to the other: “I thought it was a really nice date. you can already see the mood coming. The word but has a negative association in our unconscious brain. Think about it: when you receive a compliment followed by the word “but,” you’re probably thinking, “Oh dear, now comes the bad news.” Do you also find yourself giving a UAE WhatsApp Number List compliment before you deliver bad news? I understand. It is therefore very humane to first give your conversation partner a positive vote before sharing the bad news.

Adieu for Life, or Just for a While

It is a pity that despite the good intentions it UAE WhatsApp Number List often has the opposite effect. “You have given very convincing arguments, but we are not making a deal.” ‘Your efforts are greatly appreciated, but your contract will not be extended.’ ‘What great reports, but I do see an unsatisfactory score here.’ Do you see what’s happening? The UAE WhatsApp Number List compliment is invalidated by being followed by ‘but’. At the same time, that one four-letter word ensures that there is more attention for what you say after. This makes the negative message appear even more negative. And that when you meant so well.

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