Look Back & the Trends for 2022

What are the main online marketing trends Pharmaceutical Email List in 2022? And where are the greatest opportunities? Joris Toonders (Yonego) will keep you up to date with this longread. A good starting point to dive deeper into the trends. Browsers limit the use of cookies or will do so in the short term. The use of adblockers is increasing, society is increasingly aware of online privacy. Major changes are afoot for marketers and web Pharmaceutical Email List analysts. Leon Korteweg discusses the developments and the consequences for online marketing and how you can best prepare your organization.

Attention B2b Marketers

More focus on data, recruiting people is Pharmaceutical Email List becoming more difficult. We are using more and more tools that are (finally) integrat. In 2022, the marketing budget of B2B marketers will be around 10% of turnover, Elias Crum writes in his article. That’s a hefty amount. He lists the trends for the new year. Brands would do well to also examine their local marketing strategy, according to Nienke Zijsling and Julie van Strien. They Pharmaceutical Email List delve deeper into local influencer marketing. Brand activism at the local level and the possibilities of Google.

These Will Be the Trends for 2022

Did you know that according to research Pharmaceutical Email List by Gartner. In this article you can read more about the main martech trends. Including integration of the martech stack and tools for low-code and no-code. “Due to privacy developments, it is becoming more Pharmaceutical Email List difficult to generate targeted online traffic. And that puts pressure on the number of leads entering the sales funnel,” says Marc Bongers. He foresees more customer journey thinking. What are the other developments? You can read that in the article.

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