Logical Thinking & Empathizing

From practice, and experience, my gut feeling is Uruguay WhatsApp Number List often the same as the final results of A/B tests. Does that make me a good marketer? Who knows, will tell. But I think it’s more about thinking logically and empathizing with your customer. This is often just as important – if not more important – as performing yet another split test or tapping into and combining that fourth data source. How about you? And if it turns out Uruguay WhatsApp Number List that data itself turns out to be only part of the entire customer journey and marketing techniques and tactics to reach the customer, are other ways of searching for customers not also relevant? In my opinion, most insights are gained ‘internally’.

With Your Customer

By this I mean: reasoning back from Uruguay WhatsApp Number List your own statistics and looking ahead at how a visitor arrived at your site, clicked through and/or continues. Using your own data, your own research and listening to your marketing colleagues. Analytics of the site indicate, among other things, that there is direct traffic to your website (visitor usually immediately typed in your own URL), whether the visitor came from another website X, or whether the visitor just left your site to another page Y . Often it is not looked at and analyzed Uruguay WhatsApp Number List what is happening on page X or page Y, and that is a pity. This provides a lot of additional information. For example: what did the customer show interest in before coming to you?

Looking Beyond

And what made the customer decide to leave Uruguay WhatsApp Number List your website. Showing genuine interest in the customer is important for a good, new (customer) relationship. Especially in the preliminary phase, when the customer/visitor may not even know you yet. What persuaded the ‘unknown visitor’ – according to the statistics Uruguay WhatsApp Number List you will look at later – to come to you? Is it your ad? Are they perhaps referrals and reviews from others? The conversation at the bar with a friend (word of mouth)? Or the match on search terms and defined keywords on your website? Or did you intervene in this process yourself? In my previous article I discussed social listening (social media monitoring).

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