Lay’s Upside Down

In Asian countries, red is almost always  a color Estonia WhatsApp Number List associat with luck . In Chinese culture , specifically, it is very important and significant, and in fact, it is the protagonist at weddings, birthdays and the Lunar New Year . And it is in honor of this last holiday that the bank HSBC (Hong Kong and Shanghai Banking Corporation) and Wunderman Thompson Canada have embarked on a unique adventure: to discover the shade of red most used in this culture in order to honor and elevate Asian artists in the US market. To Estonia WhatsApp Number List achieve this, HSBC USA has wanted to examine the more than 18,000 pieces of one of the best collections of Asian art in the world: that of the Asian Art Museum in San Francisco.

What Kind of Red Is the One

Paintings, sculptures, textiles and artifacts Estonia WhatsApp Number List in detail with an artificial intelligence-based program called Adobe Sensei . After many studies and tests, the “luckiest” red (or the one that brings the most luck) is achiev. It is combin digitally by Pantone and the result has been 180 C. When it celebrates Pacific Islander Asian American Heritage Month in this country . “In Chinese Estonia WhatsApp Number List culture, red often suggests something vigorous, enthusiastic, inspiring, or auspicious ,” says Dr. Jay Xu, director and CEO of Barbara Bass Bakar at the Asian Art Museum in San Francisco .

Attracts the Most Luck

“It is also a common color in classical Chinese Estonia WhatsApp Number List paintings. Red carries rich social, cultural, and spiritual meanings,” he notes. Caroline Scurr, Director of Acquisition and Engagement, US Marketing at HSBC Bank says: “With thousands of shades of red. ‘luckiest’ can be hard to pin down. Until now. The journey to find this color is as much about celebrating the culturally remarkable art forms that Asian artists have brought to the world.” For his part, Ari Elkouby, Executive Creative Director of Wunderman Thompson Estonia WhatsApp Number List Canada , says: “The diversity and mastery of Asian art rivals many of the Western or European masters, but few are household names. We saw this as an opportunity to bring awareness to these amazing artists who influence.

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