Keep Your Paragraphs Short

This way you draw the reader into the story Office 365 Email List and then hold it. I myself often address the reader personally . Preferably in the intro already. Why should the person read this text? I try to answer that question right away. In addition, I sometimes incorporate myself into the story. Just like now. Because recognition appeals to readers. Whether Office 365 Email List they know me or not. Another way to keep long copy attractive is to trigger your reader with something you will come back to much later.

Stimulate Your Reader With Something Striking

For example, start your article with a question. What Office 365 Email List do all users of this product have in common? Or: Why is Katja Schuurman such a fan of our brand? Only answer this question at the end of your article. If you refer to the intro at the end, you round out the text nicely. Readers love that. Important: if your readers have a very concrete task, Office 365 Email List you must answer quickly. If they want to know how expensive car insurance is, for example. Even with a long text you have to keep asking yourself.

Complete Your Story

is this passage relevant to the story? Does it Office 365 Email List contribute to the point you want to make? Or could you just as well just delete it? Don’t write to fill a page, but to reinforce your story. Good luck! When it comes to knowledge transfer, online courses, coaching and training, it is nice to develop your teaching material tailored to your needs Office 365 Email List and in your own house style. Here are my favorite tools and many more software tips for creating learning content. Handy: what can you do with a free and paid account?


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