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Get ahead of the news It is important for a New Caledonia Business Email List journalist to write about current and interesting events that the target group likes to follow. So make sure your press release reflects this. By using monitoring tools you can see what the most recent New Caledonia Business Email List trends are for your target group. Adjust your press release to these trends, so that your content is relevant and current. This increases the chance of publication, because it is these trends that journalists want to report.

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Data center company Equinix , for example, New Caledonia Business Email List responded well to the Pokémon app. The company was able to explain why the app was illustrative of the rise of AR at the time. The company made clever use of hype to highlight a relatively complex product (cloud computing). Example of news item that addresses the needs of journalists. 3. Get the timing right Of course you want to maximize the chance of publication. Therefore use good timing . You will New Caledonia Business Email List probably recognize it: an e-mail that arrives at 5:00 PM is less likely or seriously to be picked up than an email that you see coming in at 9:00 AM. Journalists are like people, they work just like you and me.

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Research shows that 60 percent of journalists prefer New Caledonia Business Email List to receive a press release on Monday. The sweet spot in terms of time is between 8:00 and 12:00. 4. Be patient for a follow up If you’ve submitted a relevant and well-prepared press release (with the right timing), then it’s a matter of patience. Most journalists say it takes between two to three days, New Caledonia Business Email List sometimes even longer, to view a press release. If you want to send a follow-up, wait about four days. So if you want to send a follow-up, wait about four days.

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