Decide what you want to create content about In step three you have already answered the question ‘what kind of content should I make’ (if all goes well). Go Tour Operators, Travel Agencies Email List deeper into this. Try to suggest some concrete titles for blush you will be writing about on your site. Think of a few titles for videos that you want to put on YouTube. If you pretend that you are already going to write Tour Operators, Travel Agencies Email List something concrete, you get a sharper picture of the content that can be included in the calendar.
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Moreover, these specific examples are useful Tour Operators, Travel Agencies Email List for your colleagues who are working with the plan. Create the content calendar You can make it all a step more concrete! Open an Excel document and put the months of the year in the columns (or if you want a super detailed calendar: the weeks) and place the following factors in the rows: Subject Target Channel content type Responsible Tour Operators, Travel Agencies Email List Of course you take into account the topicality of the month or week in question: that is why we have the above list of public holidays and hook-up days.
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But industry-specific trade fairs or internal product Tour Operators, Travel Agencies Email List launches are also excellent opportunities. 7. Guarantee Flexibility Having a content calendar is good, but you want to remain flexible for unexpected current developments. So allow yourself to deviate from the calendar in your content plan. Just save the topic that was in the calendar for another time and grab the current news! 8. Give your content ambitions a long-term focus Blog articles and social media posts tend to become outdated.