How Current Are the

Every marketer has been brought up with the notion “the customer Portugal WhatsApp Number List is king!”. A customer who feels like a king is a loyal customer. And loyal customers are worth their weight in gold. Acquiring new customers also costs more than retaining existing ones. Marketers are already using all kinds of resources for this before the advent of the internet. Think of loyalty cards, extra discounts, special rewards, stamps or loyalty points, customized offers, and so on. Marketers would prefer to Portugal WhatsApp Number List address those customers on individual characteristics. For this purpose, more and more data from customers was collecte.

Marketing Lessons in the Online World

Now customers can reach and bound at a lower cost. “Customis” is Portugal WhatsApp Number List suddenly mention in the marketing booklets. Because that became possible and affordable online. Individual customers can  approach personally and receive offers that suit them. The more you know about a customer, the more data you collect about them and the more targeted you can reach them with specific offers.That customer data became gold. The result of this development is that the online world now revolves around data, data and more data! And the consumer notices that. He can no longer do anything online unless he leaves behind data that is mainly collect by the tech giants. Many websites also try Portugal WhatsApp Number List  to collect data from site visitors. They think they should do that by making access to their site dependent on accepting cookies.

Do the Marketing Books Need

Often in a very irritating way. Through cookies, users are forc Portugal WhatsApp Number List or tempt to allow their data to be used. This makes the cookie law counterproductive in practice. With all that data, customer profiles are built. The tech giants in particular are in a position to collect data from a variety of websites and online behavior. This gives them the power to characterize a consumer and to determine what needs he has. At least that’s what they think. Consumers are hardly aware of how people think about them and ultimately decide. Marketers eagerly make use of such consumer profiles, so that Portugal WhatsApp Number List the consumer is quickly informed selectively and receives selective offers, whereby the offer is determined for him. His free will and choice are disappearing, his world is getting smaller and smaller and manipulation is lurking.

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