But in that case make sure that you at least create a South Africa Email List GA4 account and set up the basics . You will only start collecting data from that moment on. GA4 will become the new standard within 1 or 2 years. You don’t want to end up in a situation where you barely have any insight into the results of recent times. Advertise on YouTube. Measure South Africa Email List the effects of your expressions on YouTube Video is one of the most important branding expressions. It is easier to convey a brand message via video than.
Within YouTube you can measure the impact South Africa Email List of your PBB campaign through a Brand Lift Study . Previously, this had to be requested via a Google account manager. But as colleague Edward Stapel already described. Wwith Brand Lift Study 2.0 it is possible to do this yourself via the Google Ads interface. To achieve significant results it is South Africa Email List recommended to spend at least $5000 in a week . With a Brand Lift Study, YouTube conducts a study in which they show the expression to a part of.
Your target group and they use a control group, which South Africa Email List does not see the video. Through a small survey aimed at, for example, an increase in brand awareness or brand recognition, YouTube tests the impact of your campaign. New bidding strategy In addition, YouTube recently launched a new bidding strategy that focuses on South Africa Email List increasing brand consideration: Maximize Lift Bidding (currently in beta). As soon as you use Brand Lift Studies as a brand, you can also adjust your bidding strategy.