Since we are talking about (online) performance Solomon Islands Email List branding here, you have to be able to measure the used channels in the right way . In addition, it is very important that the match between your brand message and the channel is correct. A company that wants to distinguish itself in the sports nutrition market will not easily achieve many Solomon Islands Email List results on Linkedin. And a brand that helps consumers recruit may wonder if TikTok is the right channel. The common thread in these do’s and don’ts is that as a brand you have to stay close to yourself.
Set but Never Used?
Formulate a clear and clear brand message and Solomon Islands Email List support it yourself. Communicate through channels that fit instead of just thinking about a large reach. Stay pure and ask yourself every step of the way: does this fit with our brand? Use tape measure. More real-time insight into the effect of your campaigns But what exactly are you measuring? You can also measure traditional branding, right? By traditional branding we mean TV or radio campaigns that are measured via metrics such as GRPs (the number of people reached in the target group X the frequency that the ad was seen by these people) or impressions.
In addition, major brands often work with a market Solomon Islands Email List research agency to measure the effect, although this is often cumbersome and expensive. With PBB you can gain more (real-time) insight into the effect of the campaigns in addition to the traditional methods . Insights that PBB can give your brand are, for example, whether people ended up on the website after seeing your branding video or perhaps made a purchase. But also the engagement rate . Do they like the utterance?