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What exactly do we mean by clear language? At word and Graphic Design Email Address sentence level, people often speak of ‘simple Dutch’, ‘simple language’, ‘clear language’, ‘direct language’, ‘clear language’, ‘jip-en-janneke language’ or ‘language at B1 level’. . But clear, customer-oriented communication requires more. Your business text should not be simple, but simple enough for your Graphic Design Email Address intended audience. In addition, the structure, layout and tone of your text must ensure that your readership does not drop out.

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Your text should not be simple, but simple enough for Graphic Design Email Address your intended audience. In clear language I explain how you can write a heck of a clear text. Three rules will help you with this: Map out who you are writing for. Use words and phrases that your target audience understands. Make sure that your reader does not drop out due to the structure and layout of your text. Man behind laptop writing article about clear business texts. Map out who you are writing for Your Graphic Design Email Address degree of command of the Dutch language determines the level of your written texts.

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The Common European Framework of Reference for Graphic Design Email Address Languages ​​(CEFR) links language proficiency to six proficiency levels, ranging from A1, A2 (basic user), to B1, B2 (independent user) to C1, C2 (skilled user). Suppose you, as a skilled user, want to appeal to a target group of basic users with your text, then it is important not to write at your own level. Is Graphic Design Email Address your text intended for retired professors or adolescent loiterers? The style in which you write must also match your intended readership.

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