Email Marketing Canons


Connection is about your involvement with the Turkey Business Email List story, it concerns you too. Even if you don’t work for the organization. It’s the emotional hook that makes it matter, why it touches you. Conflict is about tension. Something is at stake. It is about dilemmas, Turkey Business Email List struggles and contradictions. It makes us wonder where it’s going, how does it end? Transformation is about the change in the story. Where do you come from, in which force field are you now and where do you want to go?

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What change do you contribute to, in the Turkey Business Email List world around you, with customers and with yourself? And what unique powers make that possible? Connection, conflict, transformation. Corporate story: what isn’t it? Before we go any further, it might also be good to consider what a corporate story is not . Numerous examples of corporate stories are presented on the Turkey Business Email List internet. As far as I’m concerned, a number of forms miss the mark. The speech. A flaming story of the founder à la Steve Jobs is not a corporate story.

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It is certainly a beautiful and inspiring Turkey Business Email List story. But it is the story of Steve Jobs and not necessarily of Apple as a total organization. That should be a broader story. The story must remain, even if the founder is no longer there. You do see that in smaller organizations the founder(s) play an important role in the corporate story. We will explain this further Turkey Business Email List later in the example of Vlaamsch Broodhuys. The promotional film. It seems that everyone in communication calls themselves a storyteller and everything has become a story.

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