ETP settings in Firefox Other browsers What about Madagascar Email List other browsers? Chrome does not yet have a tracking prevention feature. Brave is known for the most privacy-friendly browser. By default, all external scripts, first party cookies and third party cookies are blocked, including Google Analytics. Microsoft Edge has a similar feature to that of Firefox. The user Madagascar Email List can choose between different privacy levels. By default, first party cookies are not blocked. GDPR The General Data Protection Regulation.
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Also known as AVG that has been in effect since 2018 Madagascar Email List has also had a major impact on how publishers and advertisers handle their data and tracking. Not everyone adheres to the rules 100% yet, but we do see a trend that more and more parties want to comply with the law. Strictly speaking, no 3rd party tracking is allowed without the consent of the visitor. Analytical cookies such as those from Google Analytics may be loaded by default. At first glance, this law seems to be a downer if you use remarketing and other cross-domain marketing a lot.
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But if you use a smart cookie bar, this loss of tracking may not be too bad. So it just depends on how you design and position your cookie bar. All this, of course, within the permitted legislation and with the right user-friendliness. We’ve seen cases where 95% of visitors agree to all forms of tracking, all within the scope of the law. What does the future look like without 3rd party cookies? Contextual targeting Contextual targeting is making a comeback in the adtech landscape.