To help you with this. I have developed a step-by-step Zimbabwe Business Email List plan with points for attention that you can already get start with. Also read: Get added value from your first-party data with machine learning: 4 practical examples Step 1: Audit your current campaigns To understand how big the impact will be, an audit of the current campaign Zimbabwe Business Email List setup is very important. It is important to look at the share of ‘ behavioural targeting ‘ within your campaigns. These are campaigns in which you use data from third parties.
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Think of the targeting options in Google, Zimbabwe Business Email List DoubleClick and Facebook. The higher this share of campaigns is, the more impact this development will have on your campaigns. If this is the case. It is recommend that you review your strategy (so that you are no longer dependent on third-party cookies in your campaigns) and Zimbabwe Business Email List look at other targeting tactics, such as contextual targeting . Contextual targeting is a method of targeting where you target the content of a web page instead of user data.
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Think of a sports shop that can show display Zimbabwe Business Email List ads on a well-known sports forum. Step 2. Get start with a first-party data strategy To be less dependent on third-party data. It is highly recommendeto get start with a first-party data strategy. Take a good look at the current targeting campaigns (where you use data Zimbabwe Business Email List from third parties) and ask yourself how you can convert these and collect data yourself. For example, think of: Email campaigns to get data from your users such as phone numbers,