Videos are successful if they contribute enough to your Insurance Email List Page objectives. The function of website videos may vary depending on the purpose of the page. You may want to mainly inform, inspire or convey an atmosphere on a certain page. Video is an excellent tool for this. This is above all an engagement tool and not an ‘aggressive’ conversion tool. With video you generate engagement with your brand and strengthen your image. The long-term value of this cannot Insurance Email List be underestimated.
5 Key Elements
To a certain extent, this value is difficult Insurance Email List to measure. This way you don’t know which viewer will come back to you later or recommend you to friends by seeing your video. But you can see an immediate increase in engagement with your brand. How? If it turns out that the viewers of your video have visited more pages on your site than non-viewers. Assuming that Insurance Email List the viewers of the video (in addition to the duration of the video) spent longer on your page or site than non-viewers.
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These are all indications that the video Insurance Email List has generated more engagement, which is closely related to the brand preference of your visitors. And this brand preference is – in the short and long term – important for your conversions. Video may be primarily a pathway to more engagement, but that doesn’t mean it can’t deliver fast or instant conversions. In general you can say that the more involved people are, the more likely they are to convert. In addition to the type of video, the extent Insurance Email List to which video can provide this depends on the page where this video is shown.