Strongly inspire by the American neighborhood site Next Door , which now has nearly 80,000 users, we hope that the Soomville application will have as many good days ahead of it! My opinion I find the Soomville initiative very interesting, especially for professionals who do not have websites or who […]
This testimony is the kind of messages you will find on Peuplade , which declares itself to be ” the social network of your neighborhood”. Launche in March 2015 in a few French cities (Paris, Lyon, Marseille and Grenoble), Peuplade has been available throughout France for three months. (I teste, […]
Custom metrics are by definition, metrics that you can create in addition to standard metrics such as: logins, sign-ups or video playback. You can combine standard metrics, with or without custom parameters, using classic arithmetic operators like multiplication, division, addition, and subtraction to build your own calculatemetrics . Where can […]
An important distinction must be made between broad targeting and narrow targeting. Specific targeting is very qualitative and is more likely to be effective since it is very targeteut it can also cost more and you risk reaching few people. On the contrary, broad targeting will be less qualitative but […]
How Facebook Ads Audience Insights works. By selecting the parameters of the audience that we want to analyze, we obtain a series of very interesting dataour core target when creating our Facebook Ads campaigns. For example, if we want to know the characteristics of people intereste SEO and SEM in […]
Visually what does it look like? When you do a search on Google locally with your mobile, results close to your location are displaye first (results from Google My Business). You can consult the details of each result: name, address, hours, telephone number with the click-to-call button to call directly, […]
Once your business has converte to Google My Business, it will be more likely to: To be visible on the 1st page of search results To see its number of visitors increase on its website To have more loyal customers Benefit from more organic word-of-mouth advertising online To increase its […]
Service that Google makes available to you! Since June 2014, the functionalities of Google Places and Google + Local have been brought together in a single interface. Google has also summe up its tool very well: “Google My Business is your company’s showcase for those who are looking for you […]
New free interface easier, faster, more intuitive and more useful. Which tends to meet a growing need for local referencing and to relaunch the use of Google +. How has. Google My Business transforme local SEO? Local referencing is the set of techniques aime at a good positioning in search […]
We promise you will always have someone on the phone. Who will be there to find a solution to your problem! We won’t let you down!Between the development of. SEO techniques and the constant evolution of Google tools, perhaps you have already heard of this young tool. Google My Business […]
Quality and free don’t seem to go hand in hand. SEO risks with a turnkey site: “One page” or parallax. Sites : generally limite to a single page. The quantity of content to be referencd is nevertheless greatly reducd. However, who says less referencecontent, says less traffic because Internet users […]
If you dreame of occupying the first page of Google results with your Wix site , sorry for this brutal fall, but your dream will not come true. Indee, since last October, WIX, the platform for creating “free” and turnkey websites (a nightmare solution for any web developer and SEO!) […]
The call for national solidarity has invadd social networks with the launch of this hashtag FiersdelaFrance”. On the government website, we find the process, point by point, to participate in “your own way” in this event. The government proposes to: Put a blue white red flag on your window (if […]
Then retrieve a list of terms on your desktop, relate to your keyword. UberSuggest Another keyword generator tool, UberSuggest has an entirely English interface but remains easy to use. Just type your keyword in the bar provide for this purpose and you will get a substantial list. Here are some […]
It is therefore a valuable and free tool for acquiring keywords , which makes it possible to enlarge its field of influence by including the so-calle “primary” keywords, but also synonyms, close terms or expressions likely to to be type by the Internet user. The interest for SEO professionals is […]
Search Foresight has highlight the big French winners and losers of this update thanks to the SearchMetrics tool: Quality Update: highs and lows What impact for your sites and what solutions? Some sites may have sufferd a sharp drop in natural traffic linke to the loss of positions on certain […]
The page loading time criterion combine with the decrease in the bounce rate and the increase in user engagement linke to technology could inded play a major role in the positioning of sites using AMP. As a reminder,Moz had already announce in 2013 that the loading time of the 1 […]
When we know that of mobile users interrupt their search if the loading time is too long , the use of such a tool makes sense. Several data corroborate the influence of site performance on mobile engagement. Radware notably highlighte the fact that an additional loading time of half by […]
Remember that with the digitalization of the customer journey, the purchasing process can start at any time and at any place. The cross-channel Faced with an increasingly impatient and compulsive consumer, brands must redouble their efforts to meet their new need, which is to have what you want, when you […]
Here we offer you a more engaging and more sustainable technique that will allow you to reach your prospects at the right time and in the right place. To convince you, know that the cost of acquiring a lead via a digital prospecting strategy is 60% lower than for a […]
It is therefore necessary to manage to make it interesting so that it is pleasant to read and potentially be share on social networks. Go for a blog post with a minimum of 300 words . But we strongly advise you to exced 1500 words, especially when the theme is […]
It is therefore recommende to place the title of your article in an H1 tag because you will be sure that the page will have an H1 tag optimizd for the targete keywords. Also be careful not to have two or more H1 tags per page. Most themes respect this […]
As a reminder the decisive technical criteria for images are, on the one hand. The Alt attribute of the image and, on the other hand, its file name. By using targetd. Keywords on the page within these elements, the image can be found on Google Images on queries associatd with […]
The reading of the URL by the search engines takes into account. The presence of the keywords and affects, in the same way as the other factors on the page, the understanding of the theme by Google. So adding the term that best defines the topic of the page within […]
There is also the problem of SMEs who, for lack of budget, want to manage their AdWords campaigns in their own way. However, the management of the AdWords platform is far from being a long calm river It is not enough to enter your bank card number and integrate your […]
The limit is 156 characters displaye.Beyond that, Google cuts the end of the tag with the ellipsis. Note, Google is free to display part of the content of the page to replace the meta-description tag if it considers this change relevant. Of course, optimizing the display of these results in […]
Here is an example of a tool I use: Title tag optimization. Click to test the pixel length of your Title tags! Meta description tag The meta-description tag corresponds to the description of your page. This tag must present, in an incentive way, the content of the page. The tag […]
